AD Collective Volume VII - ToTo, La Bete, Aeon, Nick, Choros

For our new readers, Ad Collective is a weekly spotlight on creative advertising projects that push the creative envelope. We're not talking mind grating, generic commercials for car insurance and laundry detergent here, rather a spotlight on individuals trying to elevate the art of advertising into more of an art form rather than an exercise in playing it safe and taking no risks.

This week brings us a wide range of amazing projects and experimentation from creative collectives and passionate individuals spanning the globe. This week's advertising campaigns, in order:

• London based artist/illustrator Malika Favre's animated project for the Japanese TOTO brand is an excellent showcase of her distinct, graphic style which relies heavily on negative space, patterns and limited palettes. to sell the distinct message of how a brand brings two people together.
• Vladimir Mavounia-Kouka's La Bete is an experimental animated short about the intermingling of light and shadow, featuring a female dealing with a dark beast born from within.
• Created as a palette cleanser in between lectures during TEDxSydney by the DMCI collective, AEON is a reflective journey across natural seasons and cyclicality with an overarching theme of growth.  Executed with a low-poly look, the short relies on light and sound to sell the concepts of what we're looking at. Relaxing.
• Argentinian studio Ronda's playful Nickelodeon ideas were centered around building the 'Nick' logo with a variety of letter shaped characters.
• Michael Langan and Terah Maher's Choros is a mesmerizing, long form piece about a chorus of female dancers created from the image of one.  

Ad Collective Volume VI : Russian Railways, Marvel, Slurp TV, Life On Mars, Target

For our new readers, Ad Collective is a weekly spotlight on creative advertising projects that push the creative envelope. We're not talking mind grating, generic commercials for car insurance and laundry detergent here, rather a spotlight on individuals trying to elevate the art of advertising into more of an art form rather than an exercise in playing it safe and taking no risks.


This week brings us a wide range of amazing projects and experimentation from creative collectives and passionate individuals spanning the globe. This week's advertising campaigns, in order:

• Created by the Oscar winning Pascal Blais animation studio, this amazing advertisement for the 175th anniversary of the national Russian Railroad system was created using a slew of oil paintings done on glass, showing off the past, present and future of Russian Railways.
• The BlackMeal creative collective created this animated tribute to 80 years of Marvel, constraining themselves to a circular format to highlight some of the companies most beloved franchises and characters. Amazing FX work.
• Madrid based VJ/motiongrapher SlurpTV unleashed his inner cat person to deliver a rather unusual take on an ad for a gym. What do cats, stomachs and retro 80's disco visuals have in common? You'll soon find out.
• Lukas Vojir's Life On Mars mixes full on 50's aesthetics, from the sound to the chunky geometric visuals, this faux ad offers a believable vision of what life on Mars during that era would have been like.
• Creative collective Gentleman Scholar are behind one of the best, most cheerful ads I've ever seen Target put out, featyrubg a variety of creatures using the iconic bullseye motif as a common visual.

Ad Collective Volume V : Chérie 25, Rovers, Heart to Mouth, Pariah, TedX

Welcome back! Ad Collective is a weekly spotlight on creative advertising projects that push the creative envelope. We're not talking mind grating, generic commercials for car insurance and laundry detergent here, rather a spotlight on individuals trying to elevate the art of advertising into more of an art form rather than an exercise in playing it safe and taking no risks.

This week brings us a wide range of amazing projects and experimentation from creative collectives and passionate individuals spanning the globe. This week's advertising campaigns, in order:

• Chérie 25 is a really cool ad bringing a series of illustrative stylish females to life on the streets of Paris and beyond, created by the fine folks over at Mathematic SAS. The limited color palette (Based off of the French TV Channels branding) is incorporated wonderfully into the cohesive promo.
• Amsterdam based collective Hello, Savants! came together to create this exploration of angularity called Rovers, featuring a mixture of hand made models and some post work to bring them to life via subtle motion.
• Heart To Mouth was created by Dutch creative Bart Hess as a reinterpretation of the classic symbol for love, the heart shape. Using a mixture of Latex and quite possibly some left over ideas from his time working for Lady Gaga on her Born This Way album, the result is both strange and tantalizing at the same time.
• Created at the  Köln International School of Design, Pariah was put together by a group of students (Hannes Hummel, Philipp Carboota, Thilko Limbeck) over the course of 3 months using a hacked Kinect and a low poly art style to fit their track of choice. The end result fits perfectly with the tone of the melancholic track.
• Glassworks Amsterdam created this playful and clever promo for TEDxAmsterdam called Create Destroy, featuring the reconstruction of a destroyed balloon installation with some subtle commentary on human nature thrown in for good measure.

Ad Collective Volume IV : PES, 10DEEP,Beeple, Greenpeace

Ad Collective is a weekly spotlight on creative advertising projects that push the creative envelope. We're not talking mind grating, generic commercials for car insurance and laundry detergent here, rather a spotlight on individuals trying to elevate the art of advertising into more of an art form rather than an exercise in playing it safe and taking no risks.

This week's advertising campaigns, in order:

• PES just created an animated title sequence for the Dutch educational TV show called Het Klokhuis (Apple Core), a program running since 1988. Using his signature stop motion style, the show features a few fun interpretations of the shows logo.
• Directorial duo PEN$ACOLA (Pau Dalmases & Pau Suris) created this awesome ad for the NYC street wear brand known as 10Deep, turning the urban jungle into a series of kaleidoscopic vignettes.
• Beeple (Mike Winkleman) showcased his 80's design prowess, creating a flurry of retro, open source visuals using Cinema4D and the retrowave musical prowess of Com Truise and other electro artists. 
• THIS IS Studio was commissioned by Greenpeace to create an animation to summarize the impact of lobbies on the British fishing industry. Created using a cutout style, the animation makes a compelling case against overfishing.

Ad Collective Volume 3 - Nike, Deezer, Best Wishes, Neuron Fractal, YoyoMiracle

Ad Collective is a weekly spotlight on creative advertising projects that push the creative envelope. We're not talking mind grating, generic commercials for car insurance and laundry detergent here, rather a spotlight on individuals trying to elevate the art of advertising into more of an art form rather than an exercise in playing it safe and taking no risks.

This week's featured advertising campaigns, in order:

• Nike's Vapor Trail advert, created by Wieden+Kennedy takes a literal approach to the 'force of nature' expression, showcasing just how much of an impact the all-star soccer player Cristiano Ronaldo has had on the sport.
• McBess contributed his amazing art style to this kickass animated ad for Deezer, a French website for discovering and sharing music. Fyi, the track is Pop Levi, 'Wannamama.'
• Eric Beaupré's Best Wishes 2013 is a claymation experiment to wish everyone a great 2013, created in a style similar to that of PES's now viral Western Spaghetti and Fresh Guacamole.
• Born was created for the Korean advertising company called Neuron Fractal, using water to visualize their ability to bring ideas to life.
• Macintosh Classic II by YoyoMiracle was an experiment in projection mapping using an established brand. Colorful, chippy and playful, these types of pieces are typically created as samples to sell clients on a companies abilities.

Ad Collective : Amnesty International, Quad, Hawks, Impactist, Johnnie Walker

For our new readers, Ad Collective is a weekly spotlight on creative advertising projects that push the creative envelope. We're not talking mind grating, generic commercials for car insurance and laundry detergent here, rather a spotlight on individuals trying to elevate the art of advertising into more of an art form rather than an exercise in playing it safe and taking no risks.

This week's featured advertising campaigns:

• Amnesty International's powerful Death Penalty uses a wax based art style to narrate the end of the practice, directed by Pleix.
• Quad's Acciona features the Phoenix like destruction and rebirth of an indvidual as a smarter, more efficient business owner with a touch of Charlie & The Chocolate Factory.
• Comedy Central's tongue in cheek faux-documentary promotion for their new channel in South America focuses on the ever more sedentary lifestyles of hawks. Created by Wieden+Kennedy.
• Impactist's promo for their upcoming 'Undercast Is Overrated' album is an awesome play on using a retro children's book aesthetic and flat shapes to show a daily commute going terribly wrong.
• Johnnie Walker channels it's inner Shadow Of The Colossus, with a giant awakening in Rio De Janeiro so he can 'Keep Walking(R).'

Ad Collective - Axis Mundi, Softimage ICE, Taste It

To kick off our 2013 AwesomeRobo initiative we'll also be focusing on creative advertising projects on a weekly to bi-weekly basis. We're not talking mind grating, generic commercials for Tide and Corn Flakes here, but a spotlight on individuals trying to elevate the art of advertising into more of an art form rather than an exercise in playing it safe and taking no risks.

This week we've got Axis Mundi (Above) by the London based Bose Collins Creative, a fashion film narrating the connection between earth and higher realms. Softimage ICE (After the break) is a series of experiments created by Danil Krivoruchko using a programming language developed by Autodesk, and Taste It is an appealing hand animated style test for a food advertising campaign created by the Argentinian design collective called Studio Ronda.