Ad Collective - Axis Mundi, Softimage ICE, Taste It

To kick off our 2013 AwesomeRobo initiative we'll also be focusing on creative advertising projects on a weekly to bi-weekly basis. We're not talking mind grating, generic commercials for Tide and Corn Flakes here, but a spotlight on individuals trying to elevate the art of advertising into more of an art form rather than an exercise in playing it safe and taking no risks.

This week we've got Axis Mundi (Above) by the London based Bose Collins Creative, a fashion film narrating the connection between earth and higher realms. Softimage ICE (After the break) is a series of experiments created by Danil Krivoruchko using a programming language developed by Autodesk, and Taste It is an appealing hand animated style test for a food advertising campaign created by the Argentinian design collective called Studio Ronda.