Feb 22, 2013

Ad Collective Volume V : Chérie 25, Rovers, Heart to Mouth, Pariah, TedX

Welcome back! Ad Collective is a weekly spotlight on creative advertising projects that push the creative envelope. We're not talking mind grating, generic commercials for car insurance and laundry detergent here, rather a spotlight on individuals trying to elevate the art of advertising into more of an art form rather than an exercise in playing it safe and taking no risks.

This week brings us a wide range of amazing projects and experimentation from creative collectives and passionate individuals spanning the globe. This week's advertising campaigns, in order:
  • Chérie 25 is a really cool ad bringing a series of illustrative stylish females to life on the streets of Paris and beyond, created by the fine folks over at Mathematic SAS. The limited color palette (Based off of the French TV Channels branding) is incorporated wonderfully into the cohesive promo.
  • Amsterdam based collective Hello, Savants! came together to create this exploration of angularity called Rovers, featuring a mixture of hand made models and some post work to bring them to life via subtle motion.
  • Heart To Mouth was created by Dutch creative Bart Hess as a reinterpretation of the classic symbol for love, the heart shape. Using a mixture of Latex and quite possibly some left over ideas from his time working for Lady Gaga on her Born This Way album, the result is both strange and tantalizing at the same time.
  • Created at the  Köln International School of Design, Pariah was put together by a group of students (Hannes Hummel, Philipp Carboota, Thilko Limbeck) over the course of 3 months using a hacked Kinect and a low poly art style to fit their track of choice. The end result fits perfectly with the tone of the melancholic track.
  • Glassworks Amsterdam created this playful and clever promo for TEDxAmsterdam called Create Destroy, featuring the reconstruction of a destroyed balloon installation with some subtle commentary on human nature thrown in for good measure.

Check out our previous Ad Collective volumes here.

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