Attraction By Studio 4C

I've never really been into PSA's, but this just takes the f***king cake! Koji Morimoto's studio (4C) was contacted in order to make an anti smoking promo for a French ad agency (DDB Paris) as a case study for ads that would be more effective with teens. Now, we're not going to express any stance here..People are free to do as they please, but the execution of this little PSA is absolutely, jaw droppingly good. Seeing that Parisian teens absolutely love Japanese anime and  bande desinee (French comics), I think this ad might really work on some people.

The PSA works like an interactive game using your webcam during limited intervals to interact with various characters, mainly via head tracking. The animation is absolutely gorgeous, and so is the music..Composed by the French electro artist known as DANGER exclusively for this interactive short. The catchy track in the trailer and game itself are as of yet unreleased, but its been rumored that the track will be released under the name of 'The Grand Piero.' If you've got a few minutes to try this interactive experience, go check it out on the official Attraction website, you won't regret it!