Terry Crews' Old Spice Music Jam

Terry Crews' ongoing collaboration with Old Spice has yet to be topped in terms of marketing brilliance (Spawning an entire clone army of wannabes) and this most recent video/interactive promo just took it to a whole new level of weird awesomeness . If you thought the concepts behind previous commercials were nuts, this electro stimulated musical muscle session might cause your head to explode. And after you watch the video, you are kindly invited to punch your keyboard  to make a Terry Crews muscle jam session. Creativity at the service of consumption.