Aug 15, 2012

Tap To Retry

Neta Cohen's graduation piece for the Bezalel Academy of Art and Design truly turned out incredible, with an amazingly clever take on narrating the current internet culture of Schadenfreude, the concept of deriving pleasure from the misfortune of others. We all find ourselves looking at these videos to uplift ourselves in this day and age, a simple and quick fix of: 'At least I'm not that guy/girl.'

Despite not being quite obvious at first, as the sketches progress and the not so subtle 'SHARE, REBLOG, TELL A FRIEND' notifications, reminiscent of in your face viral video providers start to take their toll. The awesomely boxy art style mixed with the retro, glitchy sound treatment made this one of the coolest shorts I've seen in recent memory, with a poignant and very relevant message to boot.

No comments:

Post a Comment