Sushi is one of those foods that's amazing if good, or horrible if it's bad. There's really not a lot of middle ground. So if you run a sushi joint, it's important that you market yourself very carefully. And nothing says delicious like space sushi. Right...? Well, the folks at Sticky Rice in DC decided that Earth-bound promotions just wouldn't cut it, so they decided to launch a plate of sushi into space. Sure it's been preserved, and nailed to a plate, thus rendering it inedible. But it does make for one helluva impression.
Jan 25, 2012
This Is How You Market Sushi
Sushi is one of those foods that's amazing if good, or horrible if it's bad. There's really not a lot of middle ground. So if you run a sushi joint, it's important that you market yourself very carefully. And nothing says delicious like space sushi. Right...? Well, the folks at Sticky Rice in DC decided that Earth-bound promotions just wouldn't cut it, so they decided to launch a plate of sushi into space. Sure it's been preserved, and nailed to a plate, thus rendering it inedible. But it does make for one helluva impression.
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