Twilight. The bane of peoples existence. It's got a real sparkle about it. But fans of Bram Stoker's Dracula, Interview With The Vampire or even Buffy the Vampire Slayer/Angel could never sink their teeth into the series.
People hate it so much that they destroy copies of the books and movies. But why is it that IDW Publishing, the company behind Steve Niles' popular 30 Days of Night vampire horror series, is offering a solution for those attending next week's San Diego Comic-Con?
Intrigued? I know you are. See more after the jump.
Fans that bring any copy of a Twilight novel or comic to IDW's booth (#2643) will get a free copy of the 30 Days of Night graphic novel. Dubbed "Sparkles for Blood," the promotion is meant to spark interest in the recently announced 30 Days of Night ongoing series, debuting from IDW in October.
"Real horror fans have watched vampires systematically turned into wimpy fodder for years now. It's time to fight back" said Niles. "I'm happy to be working with IDW on the Sparkles for Blood event. Hopefully, working together we can put an end to this nightmare."
"Recently, vampires in pop culture have started to swing back to the romanticized vamps of other literature and films before 30 Days of Night," said IDW chief creative officer, Chris Ryall. "In some cases, they're even being treated more as chaste immortal teenagers than as the murderous creatures that they are. 'Sparkles for Blood' will remind everyone that vampires are creatures of the night, not of the twilight."
I love marketing that has a bite to it. No pun intended.
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