Robert Rodriguez (Sin City, Machete) and Kobe Bryant team up in a wonderfully campy and star-studded short film for Nike which introduces Kobe's alter ego, The Black Mamba. Nike has a history of amazing, original collaborations with directors and celebrities, one of my favorite's being Alejandro González Iñárritu's kinetic, globe-trotting "Write the Future" commercial.
"The Black Mamba" features long time Robert Rodriguez collaborators Danny Trejo and Bruce Willis, along with surprising newcomer Kanye West.
