I'm loving the direction Disney is taking with their marketing for Wreck It Ralph, by creating ads for the different 'original' game worlds that Wreck It Ralph travels to in a quest to find himself. Last week we featured the VHS-tinged Fix It Felix ad, this week we're treated to the sweet Mario Kart clone realm of Sugar Rush, recreated in the style of mid 90's ads. I haven't been this excited for a videogame related movie since they tied the reveal of Super Mario Brothers 3 into The Wizard.
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