The Marmalade Identity

The creative/advertising collective known as Marmalade recently uploaded this absolutely mind blowing behind the scenes look at how their workshop style approach to visual development is pushing the medium to all new levels. In terms of the feel I got from these guys, I'd equate what they're doing for advertising to what the now defunct El Bulli accomplished in the food world with their molecular gastronomy. Using cutting edge equipment including SPIKE, their incredible robotic slow-mo shooting cameraman, Marmalade is able to capture footage in (impossible looking) trajectories so smooth it almost looks fake. Really inspiring to hear these pioneers explain what they're about.