Feb 25, 2012

Steve Jobs: Reborn 2.0


When Steve Jobs was alive, the Apple CEO was well known for his signature look of jeans white trainers with a black turtle neck sweater. It seems this advertisement is paying 'tribute' to his look but with a certain twist.

This advert from a company named 'Action Electronics' features an angelic “Steve Jobs” type character shilling Taiwanese tablets. Angel wings? Halo? These things seem to be presenting more of a satirical look at the former iconic CEO, but Apple has been pretty zero tolerance regarding the use of Steve Job's image in the past, even in tribute or homage. In April of last year the company sent out a cease and desist order for a iPhone case paying tribute to Steve Jobs in carbonite and put pressure on the company who produced the Steve Jobs doll to stop production. The weird thing is that the 'bootlegging' of personas has been going on for nearly two years now overseas. Check out three more examples after the break!






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