KNITTED KICKS

In the shoe advertising market, particularly in the tech-spec section, I have to say that Nike always takes things to the next level. Not only in the science and the technology behind the actual construction of a running shoe, but also in the creative ways that Nike is constantly marketing them.

While other brands focus their efforts on the lifestyle and urban appeal aspects of their sneakers (Which I think Adidas/Puma are far ahead of any competitors) Nike uses strong campaigns in their different sneaker lines, but always puts that little extra that makes you think that they have the latest, end-of-days technology for  lightweight seamless well designed running shoes... until they do it again a couple of years later. Remember our Hyperfuse post?

This added to the Pre-Olympics frenzy makes the perfect marketing formula for what seems to be a solid, appealing and very well marketed shoe. I was trying to find the company/studio behind the marvelous execution of this video to no avail, so if anyone has any info on the guys behind the video we'll gladly update this post.

As usual another cool short video after the break explaining the timeline and story on the creation of this new technology, after the break. Enjoy!