23 Lunes

I discovered 23 Lunes a year or two back, when they released an ad for a medication for hair lice or something of that sort that garnered a ton of attention in the 3D world. Unlike most ads for such products this one ad had art direction, pleasing aesthetics and a little story. If there's one thing I hate with a passion it's those generic ads for bizarre medications, featuring footage of 'perfect' families having BBQ's, throwing around a football and looking all happy while the narrator reads off a list of 900 deadly side effects.

23 Lunes' stands out as a design and animation studio by actually trying to develop little stories, design appealing characters and give their ads a little soul unlike their competition. The Spanish studio has been ever growing since that early ad for NEOSitrin (That hair medication), which you can check out after the break!