The Knights Of The Mass Effect

Free items? I'm in. (Via)

EA hasn't been in the gaming community's best books lately. But despite the sh***y things they have done I thought this was a pretty cool idea and excellent marketing move. The gaming giant has announced a crossover between soon-to-be-released titles Kingdoms of Amalur: Reckoning and Mass Effect 3. Playing the demo for Kingdoms of Amalur will unlock two Reckoning-inspired in-game items in Mass Effect 3, while playing the Mass Effect 3 demo will unlock armor and a weapon in Kingdoms of Amalur. Did I mention the suits were designed by Todd McFarlane?

Playing Mass Effect 3 will unlock N7 armor and omni-blades in Kingdoms of Amalur: Reckoning whilst playing Amalur will lead to unlocking the Reckoner Knight Armor and a Chakram Launcher weapon in Mass Effect 3. Kingdoms of Amalur is 38 Studio's first release and it's certainly peaking interest in a game that I (and many others) would have otherwise not heard about. Lets see this type of promotion used more often?

The Kingdoms of Amalur demo will be released on January 17th, while the Mass Effect 3 demo is due later this month.