Mission Icefly: Phase 2

Today has been one hell of a day. Around 12PM, the countdown on testsubjectsneeded.com reached it's end, at which point the ARG-driven scavenger hunt began, forcing players to make horrible life-threatening driving decisions. Shortly after the countdown ended, New York and Atalanta were given coordinates to the mysterious dead drop, which players found within the hour. From then on, every hour on the hour, new coordinates were given for the 13 other cities listed, two of which we at Awesome Robo reside in. So what the hell happened and what is it all leading up to? Hit the jump to find out!

Mission Icefly Countdown Nears It's End; Asks For Help In 15 Cities

It has begun.

Last week, we showed off the unkown viral marketing campaign for Test Subjects Needed, an ARG that's been predicted to be a campaign for The Dark Knight Rises, Halo 4, 5gum, or something completely unrelated to all three. Now we're nearing the end of the websites countdown with a call out to all of the game's "test subjects". Starting tomorrow, if you reside near any of the 15 cities listed bellow, you may have the possibility to delve deeper into this mysterious ARG.

Cities listed with a chance to "intersect with destiny":

Atlanta
Boston
Chicago
Dallas
Denver
Las Vegas
Los Angeles
Nashville
New York
Orlando
Pheonix
Portland
San Francisco
Seattle
Washington DC

Make sure you have an acount and a phone with text messaging capabilities by tomorrow and you may be selected as 1 of 15 test subjects chosen for each city. Anyone else have more theories on what this could possibly lead up to? If we are selected, we will be investigating the ARG in our respective cities.. (San Fran and Seattle) Stay tuned.

Test Subjects Needed Begins! UPDATED

It started as a possible Dark Knight Rises campaign? Now? We have no idea. We just know that we are needed. TestSubjectsNeeded.com... This site has confused a large amount of people, but we've had a chance to be recipients of the envelopes and packages for the campaign for whatever reason. We don't know much, but we do know that the site was first noticed at E3 through black envelopes, and secretly put into ads in both issues of DC Comic's two biggest sellers right now: Flashpoint and Batman: Arkham City.

Adverts and QR codes have appeared on a number of different sites, but we seem to be ahead of the game. Currently, the QR Code leads to Mission Icefly, a site with a countdown as of writing, at 9 days, 21 hours, 34 minutes and 14 seconds. The Awesome-Robo team will have more information as it comes, but we are as confused, and speculative as you.

Join today, or keep track on this thread on the forums. Because we have as little clue as to what is happening as you probably do.

What do I think it is? Bungie had a viral involving bees and flying insects, a certain recurring theme in this campaign.

UPDATE: After tracking it back to the source, we realized that this campaign is by the same guys that brought you Why So Serious and I Love Bees (The infamous Halo 2 viral campaign), 42 entertainment. The plot thickens.