"Time's The Charm" - An Excellent Animated Promo

Believe it or not, Time's The Charm is a promo for shoes. However it's anything but in your face- It's a pleasant animated romp with subtle references to the product being referenced, John Lobb's latest collection. In collaboration with the folks at Not To Scale, they put together a stylish animated film in which we follow a man's journey through London, accompanied by the excellent music of Northhampton's very own psych-rockers The Temples. In terms of pleasant, creative advertising I couldn't think of a better execution in recent memory.