White Hot Grid (VHS)

Created by Calarts student Jess Iglehart as part of an experiment in commercial motion graphics, White Hot Grid is a pretty amazing recreation of the types of ads that he grew up with in the 80's, which pushed the entire 'new wave' aesthetic, cyberpunk and futurism mentalities that dominated that colorful era.

I sampled what my young brain was indoctrinated with at the time: Robert Abel & Associates commercials, EPCOT Center promotions and New Wave nonsense.