The apple really doesn't fall far from the tree. The son of famed Toronto filmmaker David Cronenberg, Brandon Cronenberg, has just premiered his trailer for his debut film 'Antiviral,' a film that criticises the current obsession that society has with celebrity and the price of trying to claim that small taste of fame.
The story revolves around Syd March (Caleb Landry Jones from 'X-Men: First Class'), an employee of an unusual company that sells celebrity diseases to deranged fans. By becoming infected with the same viruses that have afflicted their favourite stars, these disturbed celebrity devotees hope to get a little closer to their famous idols. But when Syd is infected by a disease that took the life of a young starlet (played by frequent David Cronenberg collaborator Sarah Gadon), he suddenly finds that he has become a twisted collector's item. Honestly, the glorious twisted nature of body image reminds me of Videodrome's body shock sci-fi infused horror. I really can't wait.
The film opened at Cannes Film Festival in May, and will open in theatres on Oct. 12.
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