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| Product Placement Suit Mach IV (Via) |
I found it kind of amusing when I ran into this promo advertising piece commissioned by Target titled 'A Superhero In Every Aisle,' because in a way it unapologetically represents what most blockbuster movies are about these days: Merchandise, product placement and advertising tie ins to generate the most profit possible. The line of concept pieces feature iconic aspects of each of the heroes (Iron Man, Captain America, Hulk and Thor) recreated with existing merchandise and Target products.
Kudos to the advertising team for executing the idea in a really cool manner, and I look forward to seeing Robert Downey Jr. hocking Avengers edition Dr. Pepper soon (We've sold out). Check out more images from the set after the break!
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