Mar 19, 2012

Sunshine : The Modern Mad Men



I absolutely loved this slice of life documentary by Doug Nichols, taking a look at the world of exotic fast food marketing through the eyes of a freelance American ad producer. In fifteen minutes it gave us an intimate, well rounded look at the frustrations, cynicism and optimism of an artist conflicted by a job that pays the bills but ultimately clashes with his innermost beliefs.

Its a fascinating, and very true look at how most artists ultimately come to a crossroads at one point or the other during their career. One that either leads them to pursuing their own self expression and style, or pursuing a route of financial stability at the expense of their identity. Which direction would you choose?

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