A few weeks ago, Gorillaz announced a new track would be dropping February 23rd; it did, and it is awesome. It's genuinely the most fun I've had with a song in a long time, of course, my Gorillaz fandom might be to blame for this. Today, we finally get to see the release of the accompanying music video, and it might be even more awesome than the song.
You've got to hand it to Jamie Hewlett, the guy has created some incredibly likeable characters with an awesome amount of back story, and it really shows with DoYaThing. The fact that I'm able to sit through a 4 minute music video revolving around an extraordinarily boring (yet highly unusual) morning routine, completely enamored, really tells a lot about the detail put into the characters.
Check out the break to see a brief making of! Also, if you're interesting you can also pick up some awesome limited edition Chucks featuring the Gorillaz over here.
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