What is this? Watch it full screened (especially at night, like it is for me) in pitch black, and find out more about it after the jump. If you can make it, that is.
But what I present to you is a Viral Campaign, done right. Now if you excuse me, it's 3 in the morning, and I need to turn on my light. I no longer sleep in the dark!
Scary, right? I scared myself to death. Sony Ericsson, in 2008, launched a Viral campaign for the (at the time) new model W595 handset. This was at halloween time. You can find The St.Mary's site right here, which contains.....well, I won't spoil the surprise.
But what I present to you is a Viral Campaign, done right. Now if you excuse me, it's 3 in the morning, and I need to turn on my light. I no longer sleep in the dark!
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