What's your brain like when you're wracking your brain trying to come up with something new and create? The folks at Pluto creative set out to attempt to visualize the chaotic process of brainstorming - The rapid iteration of ideas, the many paths leading into seemingly infinite directions, visuals and sounds flashing by at a machine gun rate.
Created using a mixture of RED camera footage, CG and some clever sound design to simulate stream of conciousness thinking, I think Process does a good job of simulating what it's like to wrack your brain over a creative problem: It gets pretty intense when you fully focus.
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