Kirin Goes The Frozen Beer Route

Kirin Ichiban recently unveiled their attempt to permanently solve the problem of beer going warm by unveling an odd, soft serve looking solution which covers your beer in a frozen beer based foam. I'm honestly not the type of person who typically allows my beer to go warm by cradling it, but I can definitely appreciate the ongoing push to make the experience of drinking beer ever more enjoyable. Depending on how the foam tastes, this could either be the best or worst idea ever. I'd definitely give it a shot.