Guy Trefler set out to flex his graphic design mucles and convey the message that nothing is original in Not Mine, a creative visual exploration of how everything's been inspired by something else. In a true whirlwind of brand names, logos, iconic imagery and memorable products we're made to realize that everything inspired something else at some point or the other. It's a fallacy to assume that anything is original anymore, but it doesn't mean that old ideas and concepts can't be recombined and reinterpreted to create something new and exciting.
Not Mine was created using a series of 469 images from Google's image banks, which he playfully labels as 'not mine' in the making of section of his website, showing a full breakdown of all the shots in the short.
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