Assimilation

Takuya Hosogane decided to use 3d glitching, artifacting, exploding geometry and all kinds of other 3d program mishaps to truly create a unique video ad for... Macallan Fine Oak Whiskey? I know, it seems pretty damn random...But think about the choice of sound treatment, featuring the repeating noise of ice clinking into a glass and ambient restaurant noises. I'm kind of impressed that the company was open minded enough to go ahead and run it, despite it being so experimental...Kudos to them. Guess I'll be trying out their drink next time I hit the bar.